Pathways of Joy, 2009
window installation located at WE!S & Associates
969 Queen Street West Toronto
Like a pulsing electrical current, chevron shapes suspended on vertical steel rods form a continuous line flowing up and down across the façade of WE!S & Associates. The arrow shape is a metaphor for all types of communication (international, local, individual): street signs, traffic flow, bike paths, or electronic pathways that are more intimate, such as brain synapses.
For example, the dynamic and creative energies of the WE!S team have been brought to the forefront of their office environment in a very visual, tactile sense. This artistic translation of personal thought processes invites private and public space to reconnect and interact in new and exciting ways.
Pathways of Joy is a site-specific installation that highlights the symbiotic relationship between the interior workings of a business and the bustling energy of urban culture just outside its doors.
In addition, on the west side of the building, chevrons painted orange form an abstract letter W. This aspect underscores the unity of the art work with its surroundings: the W is for the West in Queen West; for the artist's last name Wheatcroft; and for the business name Weis.